I combine editorial judgment and analytics to shape messaging, choose formats, and prove impact.
Things I believe about content:
Storytelling is ingrained in us and spurs action better than data alone.
Effective content solves a problem or answers a question for the audience.
B2B audiences are people, too. Write for humans, not corporations.
Simple is always better.
A good content creator optimizes both the substance (the "what") and the structure (the "how") of a piece.
Written content will remain effective for a long time, despite the rise of video.
"Best story wins" - Morgan Housel
See more on my LinkedIn profile.
I wrote a biography of Thaddeus Stevens for middle-grade students. The book explores the remarkable life of a Civil War-era congressman who fought tirelessly to end slavery and secure equal rights for Black Americans. My goal is to inspire young readers with Stevens’ enduring principles of equality, integrity, and personal growth.
Learn more at www.thaddeusstevensbook.com or Amazon.